Ah thanks !
Well, basically, I think that if Coral projects tools are able to show us who are our most engaged readers, maybe the tools can integrate a way to sollicit their money somehow... I still have to test these tools and work on these concepts though.
About events, the thing is that any debate wich arise in the comments or from a news piece could be followed up by a real debate, being organised by the media. Because next to online chats, there is a need to discuss things for real and I can sense that a lot, being a local news media.
On impact, we need something to measure what were the effects of news articles : did things change, when and how ? With statistics and the ability for journalists to get back at an issue, given those stats.