Terrific piece about the future of comments in journalism


#1

From the founder of De Correspondent, a really fascinating Dutch company that is centered around reading participation. It contains a couple of nice mentions of us, but that’s not why I’m sharing it - it breaks down a number of important points about the need for journalists to re-engage.

What do you think? Which is the most compelling reason of the nine that it lists?


#2

The part that makes the most sense to me is the audience dev / network increase. In my experience journalists are only as powerful as their source network, and comments are one way to address that.

It’s kind of like the (admittedly somewhat echo-y of a 2010 “why you should social media”) mantra, people are having that conversation anyway. I do think if a publication lets the comments sections go to hell, it often has to be shut down and re-started from scratch. But that doesn’t change the reality of the situation, nor does it deal with the opportunity that’s still there.